Microsoft Planning to Launch New Mobile Gaming Store

  • The new mobile games store could be launched as early as next year
  • It could hinge on if Microsoft gets approval for its acquisition of Activision Blizzard
  • Apple and Google currently have a stranglehold over the mobile gaming app store space
Kid playing Hearthstone on a phone
Microsoft is hoping to launch its own app store for mobile games as soon as next year. [Image:]

Microsoft is planning to launch its own store for mobile games – both Android and iOS – possibly as soon as next year. The big determining factor for whether or not it becomes a reality will be if Microsoft’s planned $75bn acquisition of Activision Blizzard goes ahead. This deal is still awaiting clearance from regulators.

Microsoft Gaming chief executive Phil Spencer explained the plans, stating that the prospective app store would boost competition in the space. Certain antitrust authorities believe that Google and Apple’s app stores operate as a duopoly.

The European Union Digital Markets Act (DMA) is set to go into effect in March 2024. It would require Google and Apple to open their mobile platforms to app stores that are operated and owned by other organizations.

Spencer explained that the acquisition of Activision Blizzard would help Microsoft to start offering an array of mobile games. Some of the most popular games from the video game publisher include Call of Duty, Candy Crush Saga, and Diablo Immortal. Spencer believes that these big-name titles could help to pry people away from the Google and Apple marketplaces and over to an Xbox mobile gaming store.

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