BetMGM Expands Multi-Platform Agreement With SportsGrid

  • BetMGM experts will provide insights during SportsGrid broadcasts
  • BetMGM promotions and odds will also be shown on SportsGrid programs
  • The betting operator is looking to provide more sports betting content for its users
  • SportsGrid and BetMGM originally partnered back in February
Two businessmen about to shake hands
BetMGM and SportsGrid have extended and expanded their multi-platform content deal. [Image: Shutterstock.com]

A more encompassing agreement

BetMGM has revealed that it has extended and expanded its strategic partnership with SportsGrid. The leading iGaming and sports betting operator announced the news on Tuesday. SportsGrid is the first 24-hour live sports betting streaming video network in the US.

The multi-year deal will see BetMGM experts and the trading team contributing insights during SportsGrid broadcasts, including the Pro Football Today and Ferrall Coast to Coast shows. Leading SportsGrid pro football analyst Warren Sharp will also provide his reports from various MGM Resorts International properties, such as Maryland’s MGM National Harbor casino resort.

distributed across all of SportsGrid’s content platforms

BetMGM promotions and odds will be showcased during all of the Ferrall Coast to Coast broadcasts. The live reports from Sharp will be distributed across all of SportsGrid’s content platforms, as well on both parties’ social media assets.

Just in time for the NFL season

Speaking about the new agreement, BetMGM chief revenue officer Matt Prevost said: “SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season.”

SportsGrid chief operating officer Adam Kaplan also welcomed the new agreement, saying that BetMGM will be able to benefit from “the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties.”

providing real-time analysis and insights

Finally, Warren Sharp spoke about his excitement at providing real-time analysis and insights to both SportsGrid viewers and BetMGM users throughout the NFL season.

Providing more content to bettors

BetMGM and SportsGrid originally signed a strategic partnership agreement in February. There has been no disclosure of the financial terms of the agreement. Many US sports betting operators have signed similar deals with sports media companies. For example, FanDuel announced in December that it has partnered with the Pat McAfee Show in a deal worth a reported $30m.

BetMGM is one of the leading US sports betting operators, a joint venture between MGM Resorts International and UK-based gambling group Entain. It currently has sportsbooks up and running in more than a dozen states.

The NFL season is always one of the most lucrative times of the year for US sportsbooks. Operators look to provide as much content and value to their users in advance of the season, as well as during it. The new NFL season kicks off on September 8.