PlayStar Casino Chooses Gaming Innovation Group to Power US iGaming Platform

  • The new online casino site will launch by the fourth quarter of 2021
  • PlayStar will focus on personalization and player engagement
  • The company expects to launch additional sites in other states in the US in 2022
Two businessmen signing a contract
PlayStar Casino has inked Gaming Innovation Group to be the gears behind its online casino site in New Jersey, slated to launch by the end of the year. [Image: Shutterstock.com]

New partnership deal

After announcing a new partnership with Ocean Casino in Atlantic City, PlayStar has now decided on a platform provider. The new online casino brand has teamed up with Gaming Innovation Group (GiG) to power its United States gaming platform.

GiG posted about the new partnership on Twitter:

GiG will provide the technology needed to operate the PlayStar Casino site. The brand plans on launching in New Jersey in the fourth quarter of 2021. By next year, the brand will look to expand into other markets in the US.

Gaming Innovation Group-powered site

Joel Wikell, the operator of the PlayStar Casino brand, and EVP Adam Noble founded PlayStar to provide a “unique” online casino experience to players located in the Garden State, as well as other areas of the US down the road.

The new site will focus on personalization along with player engagement. Customer service will be stressed, helping each player to “feel like they the star of the show” each time they login.

PlayStar will use the partnership with GiG to reach it goals of becoming a new top-rated operator in New Jersey. Mr. Noble commented on the deal, stating that GiG has proven to be a “trusted” and “formidable” partner in Europe. The online gaming company is confident in its platform provider selection.

”We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA,” Noble said in a press release.

ambition to be the platform partner of choice for operators in regulated markets”

GiG chief executive officer Richard Brown commented as well, stating that it is exciting for the company to be involved in the plans of PlayStar to expand into the United States online gambling market. Brown called the agreement a further demonstration of the company’s “ambition to be the platform partner of choice for operators in regulated markets.”

The agreement between the two companies is a revenue share model. The deal will last for four years.

New Jersey operations

GiG is no stranger to the online gambling industry in New Jersey. Back in 2018, the company signed a deal with Hard Rock Atlantic City. The goal was to help the brand have a standout online gaming offering.

At the time, GiG submitted an application to the New Jersey Division of Gaming Enforcement for its subsidiary iGaming Cloud Inc. For about two years, the subsidiary operated the online casino services of the Hard Rock based on a transactional wavier. By late July 2020, the company was approved for a permanent casino service enterprise license.