Evolution and William Hill Team Up for US Live Casino Content Deal

  • Live content will initially launch in New Jersey from an Atlantic City studio
  • Additional states will be included in the partnership in the future
  • Evolution has also teamed up with BetMGM, filming live casino games from the same studio
Closeup of handshake with floating, techie vector graphics
Evolution and William Hill have signed a new deal in which Evolution will supply the operator live casino games content, filmed from an Atlantic City studio. [Image: Shutterstock.com]

New partnership

Live Casino solutions provider Evolution has signed a new partnership agreement with William Hill, set to provide live casino content for the operator across the US. The deal will cover the entire nation, starting with a launch in New Jersey.

Evolution will supply William Hill with live casino games from a studio in Atlantic City. William Hill’s sites in other states will offer the same content as the partnership expands to other regions of the US.

Building on existing operations

William Hill is a leading global betting and gaming company based in United Kingdom. In 2012, the brand created William Hill US to focus on operations in the state of Nevada. Today, William Hill has 113 race and sportsbooks in the state.

The company also has operations in New Jersey, where the new live content from Evolution will be showcased. William Hill offers services in Iowa, New Mexico, Indiana, Florida, West Virginia, Rhode Island, Delaware, and Mississippi, as well. All of these areas are places where the new partnership could go next.

The company was recently acquired by Caesars Entertainment for $3.7bn.

the company already works with William Hill in European markets

Johan Nordstrom, Evolution’s chief executive officer Malta and chief commercial officer, commented on the new partnership, stating the brand is proud that William Hill selected them as a live content provider.

Nordstrom pointed out that the company already works with William Hill in European markets, helping its live casino content stand out.

“We very much look forward to achieving the same high levels of success for William Hill in the United States,” he said.

BetMGM live casino content deal

Evolution continues to expand services in the US by signing partnership deals with major operators. Before joining with William Hill, Evolution announced a new partnership with BetMGM. Evolution will provide live content for the primary brand as well as sister sites, including Borgata Online and Party Casino.

For BetMGM, Evolution will provide game-show-style games as well as live table games. The same New Jersey studio will be utilized in this deal.