Exciting partnership
Betfred has signed an exciting deal with Saratoga Casino Black Hawk to operate the facility’s sports betting operations in Colorado.
This deal was signed by Betfred USA Sports, the US arm of the world’s largest privately-owned retail bookmaker. The deal is subject to approval from relevant authorities in Colorado. Only then will an operating license be granted.
deal includes operating the online and mobile sportsbooks for the facility
Once the green light has been given, Betfred will be able to open the all-encompassing sportsbook at Saratoga Casino Black Hawk. This deal includes operating the online and mobile sportsbooks for the facility.
Reaction to this deal
Daniel Gerrity, president of Saratoga Casino Black Hawk, spoke about his delight at this new partnership. He said, “We are excited to have Betfred as our sports wagering partner; with over 50 years of international experience in the industry, it’s a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado.”
Mark Stebbings, the chief operating officer of Betfred Group, had similar things to say about this new partnership. Stebbings spoke about how it was an exciting deal for both companies. He emphasized that Betfred would be providing an excellent service and tremendous value to sports bettors in the state, through both retail and online sportsbooks.
Betfred’s global expansion
This is the latest foray Betfred has taken into the US sports betting market.
It was in November that Betfred announced a new chief operating officer for its US subsidiary, Betfred USA Sports. Bryan Bennett secured the role. He has been involved in sports betting, social gaming, and iGaming in the US for many years, having previously worked as a consultant.
Betfred is also working with Las Vegas-based SCCG Management to help them with establishing a solid presence in the country. This relationship began back in October 2018.
Sports betting in Colorado
Legal sports betting became a reality in Colorado after the state’s citizens gave their seal of approval through a public vote in November 2019. The proposition was successful after securing 51.1% of the vote. This made Colorado the 19th state in the country to legalize sports betting.
process to start approving operators for licenses will begin in February
Regulations for the sector were finalized on January 16. The state gaming commission plans to issue 33 licenses initially for sports betting. To date, there have already been more than 50 applicants.
The process to start approving operators for licenses will begin in February. Sportsbooks will then legally be able to open from May 1 onwards.