Betfred Partners With Saratoga Casino Black Hawk in Colorado

  • Betfred will be the retail and online sportsbook provider for Saratoga Casino Black Hawk
  • Partnership is subject to approval, operating licenses expected to be approved in February
  • Deal represents Betfred's second partnership in the US to date
  • Licensed sportsbooks can open for business in Colorado on May 1, 2020
sign above the entrance to a Betfred betting shop
Betfred has signed a deal to become the retail and online sportsbook provider for Saratoga Casino Black Hawk in Colorado. [Image: Shutterstock.com]

Exciting partnership

Betfred has signed an exciting deal with Saratoga Casino Black Hawk to operate the facility’s sports betting operations in Colorado. 

This deal was signed by Betfred USA Sports, the US arm of the world’s largest privately-owned retail bookmaker. The deal is subject to approval from relevant authorities in Colorado. Only then will an operating license be granted.

deal includes operating the online and mobile sportsbooks for the facility

Once the green light has been given, Betfred will be able to open the all-encompassing sportsbook at Saratoga Casino Black Hawk. This deal includes operating the online and mobile sportsbooks for the facility. 

Reaction to this deal

Daniel Gerrity, president of Saratoga Casino Black Hawk, spoke about his delight at this new partnership. He said, “We are excited to have Betfred as our sports wagering partner; with over 50 years of international experience in the industry, it’s a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado.”

Mark Stebbings, the chief operating officer of Betfred Group, had similar things to say about this new partnership. Stebbings spoke about how it was an exciting deal for both companies. He emphasized that Betfred would be providing an excellent service and tremendous value to sports bettors in the state, through both retail and online sportsbooks.

Betfred’s global expansion

This is the latest foray Betfred has taken into the US sports betting market.

Back in July 2018, Betfred cemented its first deal in the US by securing an agreement with a casino facility in Iowa. This was the Grand Falls Casino Resort, which is under the ownership of Elite Casino Resorts. Betfred is the technology supplier and operator of this sportsbook.

It was in November that Betfred announced a new chief operating officer for its US subsidiary, Betfred USA Sports. Bryan Bennett secured the role. He has been involved in sports betting, social gaming, and iGaming in the US for many years, having previously worked as a consultant. 

Betfred is also working with Las Vegas-based SCCG Management to help them with establishing a solid presence in the country. This relationship began back in October 2018. 

Sports betting in Colorado

Legal sports betting became a reality in Colorado after the state’s citizens gave their seal of approval through a public vote in November 2019. The proposition was successful after securing 51.1% of the vote. This made Colorado the 19th state in the country to legalize sports betting.

process to start approving operators for licenses will begin in February

Regulations for the sector were finalized on January 16. The state gaming commission plans to issue 33 licenses initially for sports betting. To date, there have already been more than 50 applicants.

The process to start approving operators for licenses will begin in February. Sportsbooks will then legally be able to open from May 1 onwards.