New horizons for Atari founder
Atari Games co-founder Nolan Bushnell is now getting into the gambling games industry. He is working with casino games developer Synergy Blue as a consultant to help the company improve its market share by developing better games.
It was at the recent Global Gaming Expo (G2E) that took place in Las Vegas that these new partners spoke about some of their plans for the future.
Exciting times for the games developer
The CEO of Synergy Blue, Georg Washington, acknowledged that the 76-year-old would now be working with the team but did not disclose a lot of details about his role. He said Bushnell has already been a vital component in helping dictate the future direction of the company.
Bushnell has already been a vital component in helping dictate the future direction of the company
The so-called “father of electronic gaming” spoke about his love of designing games. He added that his career has always pushed him into CEO roles, which saw him spend most of his time dealing with attorneys and accountants. He described these professionals as “not nearly as much fun as the engineers and the artists.”
Synergy Blue’s presence at the G2E event served to publicize its four new products, which consist of two match games, a racing game, and a shooting game. Throughout the entire event, the company revealed 14 new titles.
Move towards arcade-style games
Synergy Blue has adopted a new games approach based on the results of a recent study. The research showed that casinos can earn a lot more money by offering games that are akin to arcade-style games, as opposed to these being more like traditional slot machines.
According to the findings, almost 80% of adults would be more likely to visit a casino that offered games that are more similar to arcade and online titles.
Synergy Blue is looking to be at the center of this evolution and to bring the two styles together. The CEO concluded: “If you can find a way to bring online into casinos, you got a winner.”