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Formal Gambling Complaint Options | New Zealand Guide

Formal complaint options are built into the NZ regulatory system. These options are designed to safeguard players and bettors who have been treated unfairly by an online gambling operator. Through such channels, you can file complaints against any type of regulated online gambling site operating in New Zealand, from online casinos and sportsbooks to lottery and bingo sites.

In this guide, we cover everything you need to know about pursuing your complaint: what formal complaint channels are available to you, how to use them and useful tips on each method.

Guide to formal Complaint Options

What Are Formal Complaint Options?

These options are player safeguards built into the regulatory system. The regulatory structure and formal complaint options available to players/bettors vary for each region.

When Should I File a Formal Gambling Complaint?

When deciding whether to file a formal complaint against an online gambling operator, you must consider two factors:

  1. Whether you’ve already taken your complaint as far as it can go through the gambling operator’s own support channels.

  2. How far you wish to pursue your complaint (in terms of the time, energy, and sometimes, even finances, available to you).

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Expert Tip: if you've already exhausted your options with the operator’s support team and still haven’t reached a satisfactory outcome, you may consider exploring some of the formal options available to you.


Formal Gambling Complaint Options Available in NZ

If you wish to file a formal gambling complaint, there are 3 options available to you:

  • Submit a complaint to an Alternative Dispute Resolution (ADR) Service

  • Appeal to the online gambling regulator/s in your region

  • Go through the court systems


Expert Tip: Browse the overviews of each formal complaint option below to decide which course of action suits your needs best.  


Alternative Dispute Resolution (ADR) Services for Online Gambling

ADR services for online gambling are intended to provide a more easily accessible means of addressing player complaints, acting as an alternative to the small claims courts.”

Gambling operators licensed by the MGA are required by their license to provide players with what is known as an Alternative Dispute Resolution (ADR) service.

The operator cannot simply select any 3rd party to act as their ADR. They must choose from the list of approved ADR services that have been confirmed competent to manage player disputes by the Malta Competition and Consumer Affairs Authority (MCCAA). You can find a list here: Approved Alternative Dispute Resolution (ADR) providers

ADR services for online gambling are intended to provide a more easily accessible means of addressing player complaints, acting as an alternative to the small claims courts.

How to Submit a Complaint to a Gambling ADR

To submit your complaint to a gambling operator’s ADR you will need to follow the steps below:

📑 Important Information About Gambling ADRs

Expert Tip: keep the information below in mind when taking a complaint to an ADR.


Online Gambling Regulators

Important to note: it is unlikely the regulator will assist you to recover your funds, though that may happen as a consequence of action taken if the regulator identifies wider problematic trends that it decides to intervene in.”

ADRs are approved to manage most types of complaints. But there are a few exceptions. Specifically, ADRs are approved to manage transactional complaints, but anything related to a breach of licensing conditions is reserved for the review of the online gambling regulator dedicated to licensed operators your location.

Will the Regulator Intervene on My Behalf?

For players who have a complaint about a gambling operator licensed by the Malta Gaming Authority (MGA, it is possible to submit your complaint directly to the gambling regulator. The policies of other regulators vary.

As a general rule, it’s important to note that even when receiving your complaint directly, gambling regulators do not intervene in individual complaints and instead use submitted evidence to identify problematic patterns across the sector.

The most commonly impacted types of complaint are those relating to the gambling operator’s duty of care, i.e. whether a player should have been allowed to play, or whether the operator should have identified indicators of gambling harm and prevented further access.

The practical implications of this policy are that it is unlikely the regulator will assist you to recover your funds, though that may happen as a consequence of action taken if the regulator identifies wider problematic trends that it decides to intervene in.

How Are New Zealand Gambling Sites Regulated?

The government of New Zealand intends to introduce a regulatory system for online gambling in 2026, but at the present time has no formal domestic system in place. Even as we await this new regulatory system, online gambling is still legal in New Zealand.

At present, Kiwi players and bettors are only allowed to join gambling sites that are not operated from within New Zealand. Consequently, if you’re based in NZ, any licensed offshore gambling sites available to you are regulated by the international licensing bodies listed below.

  • Malta Gaming Authority (MGA)

  • Gibraltar Gambling Commission (GGC)

  • Isle of Man Gambling Supervision Commission (GSC)

  • Alderney Gambling Control Commission (GCC)

  • Kahnawake Gaming Commission (KGC)

  • Curacao Gambling Control Board (GCB)

📑 Quick Guide to Identifying Gambling Operator Licenses

Learn how to read online gambling license information quickly with the tips below. 

To find out what license a gambling operator holds: look at the footer (very bottom) of the homepage of their website. Most regulators will require the operator to display information on their license and a verification seal, which will ordinarily link to a matching license page on the regulator’s website.


And what if there’s no licensing information? If there’s no regulatory information, or the license seal does not link to the license page on the regulator’s website, it’s highly likely that the operator does not have a valid gambling license which will substantially reduce the options available to you. There are still some options, but they are more limited.


Expert Tip: Once you have identified the regulator, follow the relevant links set out in the section How to Submit Complaints to Gambling Regulators


The Court Systems

This is a serious step and can have substantial consequences for you, so make sure you have considered your options fully before you start down this path.”

The final option if you are based in New Zealand and have played with a licensed site, is to consider taking legal action against the gambling operator. This is a serious step and can have substantial consequences for you, so make sure you have considered your options fully before you start down this path.

Understanding the Next Steps

After going through this guide, you’re probably considering one of the formal online gambling complaint options described. If you’ve already exhausted your options with the operator’s internal support channels and still haven’t reached a satisfactory outcome, then you may have a valid case. At this stage, you can take the following steps:

  1. Identify which regulator license the gambling operator holds (learn how with our quick guide)

  2. Based on the answer to (1), choose one of the formal complaint options described in this guide

  3. Next, follow our complete expert guide on how to file online gambling complaints

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