HomeBlog Boyd Gaming Launches Penny Lane Across Vegas

Boyd Gaming Launches Penny Lane Across Vegas

Friday, November 8th, 2013 Boyd Gaming Launches Penny Lane Across Vegas

On November 3, 2013, Boyd Gaming has launched its all new Penny Lane feature across its casinos in Las Vegas and outside, in order to offer something better and more attractive to its patrons. Casino enthusiasts visiting the four Boyd properties in Vegas will get a chance to visit the company’s improved “Penny Lane” destination, where they can play the latest penny slots and win the biggest bonuses. The company has also announced that it will soon be launching this new feature at its casinos across the nation.

More for Boyd customers

The Penny Lane gaming destination is open to visitors at The Orleans Hotel and Casino, Sam’s Town Hotel and Gambling Hall, Suncoast Hotel and Casino and Gold Coast Hotel and Casino in Las Vegas, all of which are owned and operated by the Boyd Gaming network. Penny Lane, a popular penny slots destination, was launched last year in these four Boyd properties, but now, it is back with the additional bonus feature, offering players the opportunity to win more frequently. According to Paul Chakmak, the CEO and VP of Boyd Gaming, introduction of Penny Lane last year had increased flow of penny slot players into their casinos. And the addition of bonus features is going to attract more people.

Penny Lane now features a series of mini bonus games that offer a better opportunity for the players to win more. The updated Penny Lane includes games like horse racing and even NASCAR that allow players to spin more for bonuses. Skee-Ball and Money Wheel are among the other games featured in Penny Lane now. As the tagline says it, Boyd casino customers can play these games to win more, more often.

Penny Lane to be launched across country

Penny Lane will also be available at other casinos in Vegas for the first time. These include Fremont Hotel and Casino, California Hotel and Casino and Main Street Station Casino downtown. The new feature was also launched in Los Angeles casinos Delta Downs Racetrack in Vinton and Treasure Chest in Kenner on November 3.

But that is not all. Penny Lane will be made available to casino and penny slots enthusiasts in other states as well. The company is waiting for regulatory approvals for the same. Following regulatory approval, Penny Lane will also be made available in five more Boyd properties across the country. These include Sam’s Town Hotel Casino in Shreveport, Los Angeles, Sam’s Town Hotel and Gambling Hall in Tunica and the IP Casino Resort Spa in Biloxi, Mississippi, Blue Chip Hotel Casino Spa in Michigan City, Indiana and Par-A-Dice Hotel Casino in East Peoria, Illinois.

Boyd Gaming has its headquarters in Las Vegas, and owns more than 20 properties across the country. The company has 22 gaming and entertainment establishments located in Nevada, New Jersey, Kansas, Iowa, Indiana, Illinois, Mississippi and Louisiana.

Cool Abe to create awareness

Boyd is not taking any chances when it comes to creating awareness about its new Penny Lane features for its customers. The gaming company is launching a marketing and advertising campaign across the nation, which aims at creating awareness of the Penny Lane feature in a cool and humorous way. The unique campaign will take a modern, novel approach and include advertisement through print, television and online media.

The Las Vegas based Boyd Gaming aims at becoming the top destination for penny slot lovers in the country, according to the company’s CEO Paul Chakmak. Boyd’s Penny Lane is the place to be for those who are looking at a unique and enriching casino experience, he added.

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