Suave and sophisticated big money action at its best.
Players from United States not acceptedVISIT CASINO
If you could legitimately aim one fundamental criticism at many online casino websites, then it probably would have little to do with overall selection of games, the sign up offers (or lack thereof), or the community aspects. In contrast, it would most likely be something to do with immediate piece of mind.
There’s a lot to be said for bright coloured and cartoonish nuances when it comes to eye candy, but less in terms of perception as a serious and secure entity. Many online casinos seem happy enough to focus on the entertainment aspect- busy, neon-hued landing pages- or appear to have forgotten that web design has moved on since the early-noughties- still sporting homepages that are basic, tricked into thinking that people are only really bothered about the pages beyond this initial introduction.
7 Red suffers from none of those problems. Clearly aimed at a more mature clientele, the background image – a panning shot across the Las Vegas skyline – is proof that this is positioning itself as a serious, rather than silly, opportunity to win big. Not that there can be any doubt over how amusing some of the stock you can play on will be – across the middle of the page you’ll find thumbnails covers for games that look engaging, fun, and very tempting. And below that there are ongoing offers highlighted along with some of the most popular game front covers.
Further down still and the following quote says it all, really: ‘Get ready for a thrilling Las Vegas experience with 7Red.com.’ Talk about a statement of intent.
Nevertheless, the most immediate design choices that stand out are the aforementioned shot of America’s gambling capital, a sophisticated looking woman sporting a bowler hat and cigar (possibly even Cuban now the embargo has been eased), and the logo-cum-crest at the very top of the page, which is more Bentley Mulsanne than Ford Ka. The result means we’re immediately at ease in terms of reassurances we’re dealing with, and being dealt to by, professionals. This is before you come to the bank and transaction security logos that line the bottom of the screen.
Although 7Red.com may be all about style and class, it’s no stranger to promotions either.
There’s a straight up £100 bonus just for signing up, although this is based on a 100% bet match for your first deposit, up to £100 or the same figure in U.S. dollars and euros.
Aside from this, there are ongoing Wager Free bonuses meaning chips are handed out and ready to be played with before any of your own money is spent, albeit they will not become available to cash out with until you do top up from your own supply. Deposits of £100 open up access to the VIP Club, which is also worth noting, as this means you get to enjoy 10% bonus on every deposit.
Bonuses are all well and good, but what’s really going to pull players in and keep them there is having great games. 7Red.com has a huge selection, but also a selection at the forefront of modern tech and trends.
The games range in style from Slots and Video Slots to Card and Table Games, Poker, and Jackpots. Helpfully, there’s also a completely separate sort function that allows you to see only games that are exclusive to this casino, and there are some great titles in there. Overall, it’s safe to say that it’s going to take you a long time (and a lot of hours) before coming close to exhausting even the Card and Table options, so you can imagine just how far the selections can go.
As ever, Slots and Video Slots provide some of the best instant gratification, although we have seen more themed titles on other sites. There are a large number of traditional or serious, less playful titles than you might be used to, but then that only adds to 7Red’s overall USP and appeal – this isn’t a place for silliness, although you can still find plenty of fun to be had with the stylised stuff on here. Wizard’s Castle, and Reel Outlaws were two that stood out in particular, especially the latter’s 3-reel, Wild West-inspired gameplay that’s as stunning in design as it is compelling to get involved with. Anyway, digressions thankfully done, overall this casino has one of the best selections of games we have seen.
You know the score – you decide to change bank account, utility provider, TV or broadband subscription, only for the company to begin a brand new offer that’s only available to brand new customers – the irritation being you’re no longer considered that after signing up yesterday.
Thankfully, this trend has not been continued onto 7Red.com. The website offers some impressive benefits in return for continued use.
Get into the Silver Club, for example, and you’ll receive 10% extra on every deposit made, going up to the Red Diamond demographic, whereby you’ll be offered a whopping 30% extra on every deposit made. That’s incredibly generous by any standards, and is bound to be an incredibly powerful sales tool in terms of keeping people loyal, and attracting others away from rival websites that do not have the same kind of provision.
There can be no denying that 7Red.com offers the same level of protection you would expect from any great online casino, but security is one area where there can be a criticism. Don’t worry, though, it’s not in terms of protecting your most precious details.
Despite offering great peace of mind when you first land on the homepage, 7Red.com slips up when it comes to ongoing support. Although there is a number provided in ‘Contact Us’, there are far less options overall compared with many rival sites.
In the modern online landscape you would expect to be able to have Online Chat 24/7 as a choice of possible support, and an email address considering online forms – the main method here – are notorious for leaving comments and requests for information unanswered. A shame as this really could be deciding factor for some gamers.
Falling at the last hurdle, or thereabouts, 7Red.com is an exceptionally well thought out and designed online casino that could rival anything we’ve ever seen in terms of quality and abundance of games, and rewards for playing. It’s beautifully designed, which adds to the appeal, and is up to date in terms of security.
Sadly, though, the lack of support options is actually a huge oversight and one we can’t help but take into consideration here. Of course this adds to the expense of running any business, even with automated bots on call, but it must be worth the investment overall otherwise other online casinos would not have gone down this route. If this is sorted then there’s no reason we shouldn’t be awarding 7Red.com the full marks in our final judgment, something that doesn’t happen very often (at all).
As things stand this is still head and shoulder’s above pretty much everything else on the market, so if you can get beyond the annoyance of having to fill out an online form or phoning an international number in order to get through to anyone behind the scenes this could well be your next bookmark in the web browser.