Inspired Gaming Group is one of the e-gaming industy's leading supplier of server based gaming (SBG) with over 50,000 gaming machines currently taking bets in more than 30 countries over the world. The UK based company has expanded in its 15-year history to open offices all over the British Isles and continental Europe, employing just over 10,000 staff – so it's safe to say that this company is far from being a small and plucky start-up.
Perhaps the reason why many slot machine players might not have heard of this software company is due to the primary focus being on land-based gambling solutions for betting shops, arcade rooms, bingo halls and, of course, casinos. However, players can find a select range of the company's slot machines online to be played on desktop and mobile screens at well respected, regulated online casinos.
Established in 2001 by Luke Alvarez, Inspired Gaming Group has grown to be one of the UK's most formidable names in the online gaming industry, initially providing one of the earliest forms of mobile gaming. The small company rapidly expanded to develop and supply virtual sports games and video lottery terminals until the firm was bought out by Vitruvian Partners – a private equity company which helped Alvarez and his company move its service to effectively target international markets as well as British based betting audiences.
One of the international markets in Inspired Gaming's sight was no other than the Chinese gambling market, where the gambling hotspot of Macau sees visits from millions of gamblers every year. Despite the fact that many forms of online gambling are still illegal outside of Macau, Inspired Gaming was able to sign a deal with the Chinese government in 2015 to provide the state-regulated national lottery with virtual sports games such as horse racing and football. Next on the company's map of world domination is the Philippines and US operators in states where gambling is being legalised such as New Jersey.
Due to the international nature of the company's service, Inspired Gaming Group have taken every measure to ensure that what they offer is compliant with a number of international and domestic gambling authorities. Two of those domestically focused licensing bodies are the UK Gambling Commission and the L'amministazione Autonoma Dei Monopolie Di Stato (AAMS), the latter of which is the Italian government's gambling regulation body (the company actually provides 90% of the virtual sports games in the Italian online and land-based markets).
The company is also licensed by the Alderney Gaming Control Commission which acts as an independent, non-government controlled body which regulates gambling activity to stringent international standards.
The mark of any good software company is often found in the endorsement of others, especially peers and critics from the e-gaming industry. Well, Inspired Gaming Group appears to not only have the backing of people within the online gambling trade (they won the Best Betting Product accolade at the Totally Gaming Awards in 2012), but the company also has received approval from some outside sources. For example, the outfit was listed in the International Track 200 league table for businesses in 2013 as well as the appearing in annual the 1000 Companies to Inspire Britain as judged by the London Stock Exchange.
So, before we even get to the games, it's quite evident that this company means business when it comes to providing a product that brings them and their partners every possible success.
Punters can hope to find a bit of success when they play the slot machines provided by Inspired Gaming, whether that is on their desktop computer screen or when out and about using their mobile phones. That is because the games that make up the company's roster are all designed to be feature-rich when it comes to the gameplay. What's more, all of the 5-reel video slots on offer are available in multiple languages with the potential to be played in various currencies with different minimum and maximum stakes as configured by the casino operator. Some games even come with progressive jackpot for truly rewarding spinning potential.
Many of the games offered by this company feature HD graphics and 3D animations, putting them up there with some of the most innovative game designers in the business. One example of a game with some spectacular visual affects is Centurion, a 5-reel slot with an Ancient Roman theme which incorporates a total of 9 different bonus games and a Fortune Spin feature. As they put themselves, this game is sure to provide “maximus” spinning thrills.
Players can find plenty more themes of the same generic calibre in the Inspired Gaming repertoire, with plenty of safe titles and designs that will appeal to a wide audience. Just rattle of a few of those titles and you will get the idea – Jungle Bucks, Merlin, Treasure Island, Temple of Treasure, Goddess of the Amazon, Hot Gems, White Knight and Viking's Gold. That is pretty much every staple slot machine theme ticked of right there.
However, despite the somewhat predictable nature of the games in terms of thematic concepts, players can expect to be treated to some uniquely conceived bonus features. For example, Jungle Bucks has an exciting ostrich race side game, while Temple of Treasure will take players into an ruined crypt where they must complete four bonus tasks to win the biggest bounties. Goddess of the Amazon, on the other hand offers up a Freespins+ game which features stepping wilds and the chance to unlock extra free games. In fact, that Freespins+ feature is a trademark of Inspired Gaming that is also used in slot machines such as White Knight and Diamond Goddess.
With such big ambitions to break into new and distant betting markets, it is no surprise that this software company offers a wide scope of gambling games to make sure that it caters for every trend and taste. As such, gamblers and casino operators can expect to find many classic casino and bingo games such as roulette, blackjack and keno. In fact, the firm even throws up some unique twists on casino classics with games such as 100/1 Roulette which offers 100 pockets as opposed to the standard 38. There is also the Deal or No Deal Roulette game which incorporates extra gameplay elements from the popular television game show.
The most impressive assets in the Inspired Gaming portfolio can be found under the “Virtual Sports” category. This section of the games catalogue includes many traditional betting sports such as greyhound racing and horse racing as well as other racing titles such as Rush Motor Racing, Cycling and Rush Speedway. There are also sports such as Rush Cricket, Rush Football and Rush Darts.
Not only are these games great for bettors who want to bet on their favourite sports within a controlled odds environment, but they actually provide some outstandingly realistic sporting action thanks to some spectacular graphics. These games also emulate real life sporting events with television style coverage, including live stats and commentary.
Inspired Gaming may not be on the tip of every slot machine player's tongue, but the company sure is up there with some of the biggest names in the industry when it comes to the quality of graphics and gameplay. Admittedly, the company hasn't been able to garner a large online following due to the fact that it is primarily focused on expanding its already massive land-based gaming operation to new and exciting markets in Asia and America.
However, with a number of popular UK casino websites stocking their games – such as Ladbrokes, Betfred and Paddy Power, to name a few – players from all over the world can easily take advantage of what Inspired Gaming Group has to offer online.