Drive Media are a software development firm who operate in the iGaming sector. From turnkey casino systems to mobile games, you name it, they build, test and integrate it. They’re an interesting company, not least because they hail from the unlikely gaming locale of Glasgow, Scotland.
In fairness, Scotland has produced its share of top software developers – think Dundee’s DMA Design and Rock Star Games, creators of the Grand Theft Auto dynasty – but it’s not known for its casino-based gaming. Judging by certain awkward phrases used on the Drive Media website, however, coupled with the fact that the other languages it’s available in are Spanish and Russian, and it’s safe to conclude that the nucleus of the DM team originate from elsewhere in Europe.
Drive Media don’t have a lot to say about the faces behind the firm, but their origins can be traced with a reasonable degree of accuracy going by the world map indicating where their products have wound up; Russia, Ukraine, Kazakhstan and Poland have all proven to be prime destinations for the firm’s gaming software and casino platforms. They also speak of having major clients in such diverse countries as Armenia and Uganda.
All through the year, when they’re not developing and refining games from their Bath Street HQ, Drive Media can be found exhibiting their wares at major iGaming trade shows around the world including Amsterdam’s Gaming Super Show plus exhibitions in Colombia, London and Malta.
The company, which was founded in 2009, has focused on developing solutions for the B2B gaming market from the get-go, with an emphasis on integrating its own games as well as supplying clients with turnkey solutions; essentially a plug-and-play casino that comes bearing all the tools required to get it off the ground. This includes affiliate systems, back office software, a built-in bonus system and suchlike.
While there’s no disputing DM’s all-round skill set, they’re by no means the only company doing what they do; competition is fierce within the gaming industry, thanks in no small part to a plethora of Eastern European developers all churning out slots, casino software and platforms at a dizzying rate. Nevertheless, Drive Media believe that they have a few tools in their armoury that help to give them the edge over the competition. They speak of developing games with “inimitable graphics” along with a multi-lingual interface.
Another of the company’s strong points is their ability to integrate internal social networks for the benefit of players, who can communicate and share game data. Everything Drive Media do is designed in-house from the ground up, including the mathematics that control their game engines, their marketing tools and their CRM.
Because the gaming solutions DM provide are fully bespoke, they can incorporate facilities such as additional languages to suit the needs of the client. They offer customer support 24/7 and technical support designed to minimise downtime and provide clients with the peace of mind that comes from knowing their business is in safe hands.
One of the features that Drive Media are proudest of is their ability to seamlessly integrate the client wallet with that of any other gaming platform. The wallet balance, which is stored on the user side of the system, is coupled with features such as login details and player stats, which are stored on the provider side of the system.
Drive Media’s content – or that of any other content provider – can be seamlessly linked, creating a single homogenous system.
The advantages from the operator’s perspective are numerous, but include the benefits that come from being able to monitor and track the playing habits of users across the complete network, gathering detailed stats and invaluable insights.
While there’s more to a gambling-oriented software company than games, they provide a good snapshot of what its developers are capable of. They’re also more interesting to discuss than back end integration and CRM, let’s be frank. To date, Drive Media have released over 30 games that combine distinctive graphics with multi-language options to suit the needs of the territory it’s destined for.
Clients can acquire the complete suite of Drive Media games, a selection of their choosing, or the complete package as part of their turnkey casino offering.
Drive Media have produced a handful of table games, namely Russian Poker, Craps, High-Low, Blackjack Classic, Blackjack Double Jack, Single Deck Blackjack, Casino Hold ‘Em and European Roulette Pro. The remainder of the Glaswegian company’s games are all slots, with such titles as Around the World, Gold of Maya, Hot Beach, Oktoberfest and Sherlock Holmes.
While thematically DM’s titles follow the tried-and-tested video slots format, the games themselves incorporate a number of interesting features that include rotating reels, scatters with multiplier bonuses and card gambles.
For clients considering choosing Drive Media as a software provider, there are a number of reasons why the Scottish-based firm may be the one to opt for. One of these is their ability to deliver highly customised software solutions.
With Drive Media supplying the software required to get your casino off the ground, for example, there’s the option to request a custom skin, so that the software bears the colours and logo of your brand. Features that can be built in if required include a player loyalty program; all games, meanwhile, are designed to run as smoothly on mobile as they do on desktop.
One of the features the company is particularly proud of is its multi-level jackpot system. This allows the operator to offer local jackpots on each site they run, or to plug in to a global jackpot network and offer progressive pots. For clients who turn to Drive Media to supply a complete turnkey solution, nothing is left out.
In addition to benefiting from the huge number of games available to DM clients, there’s the bonus of having a complete website designed and maintained, including software updates and ongoing support. The client gets to choose how they want it to look and then Drive Media will build it to their exact specifications.
Of course, building an attractive casino is one thing; attracting customers willing to play there is quite another. The hard work doesn’t start when the site is up and running – in fact that’s when the battle truly begins. Drive Media’s marketing tools make that war a winnable one thanks to a suite of tools designed to reel new players in and keep them coming back for more.
These tools include an affiliate system, cashback bonuses and the ability to run player lotteries and races as a means of incentivising them and increasing player retention.
In choosing to base themselves in Scotland, Drive Media have positioned their company well away from the chasing pack, most of whom operate out of Malta or Eastern Europe. There’s more to differentiate Drive Media from the competition than geographical isolation however.
The firm’s slick design skills, as seen on their own website as well as on those they’ve created for casino operators, shows that they know how to code and are more than capable of creating a system that will attract players, whilst providing operators with all the tools they need to keep things ticking over smoothly behind the scenes.
While their slots and table games aren’t anything out of the ordinary, there’s enough variety and enough features in there to keep players happy and to allow DM to offer turnkey casino solutions that leave nothing out.