Aristocrat Leisure Limited or simply Aristocrat, as it has generically come to be known, is a public Australian company with its headquarters in Sydney. Over the years, it has built a strong brand name and has made its presence felt in the group of slot and gaming machines manufacturing giants.
This has enabled Aristocrat to expand its base and it now has offices catering to the marketing and development of the brand in various countries such as the United States, South Africa, Japan and Russia, amounting to over 200 different jurisdictions all over the world. The North Ryde suburb of Sydney houses the majority of all the research and development activities for Aristocrat.
Second only to International Game Technology of USA, Aristocrat Leisure Limited is one of the largest slot machine or pokies manufactures of the world. In Australia, however, it is considered one of the largest manufacturers of gaming machines.
Aristocrat also provides services to land-based owners who haven’t entered the online market but wish to do so. The nLive solution in particular is offered by Aristocrat to operators interested in creating an online virtual casino and making it available to their clients.
Founded by the now-celebrated Len Ainsworth, Aristocrat Leisure Limited manufactured its first gaming machine in 1953 and hasn’t looked back since. The year 1996 was another milestone year for Aristocrat – being the first year it was listed on the Australian Stock Exchange. Ainsworth later went on to be the chairman of another gaming corp., the Ainsworth Game Technology. This, however, had no adverse effect on the interest of his family in the company and they still hold a large stake in Aristocrat.
Riding on the authority of more than 60 years of experience and a huge pool of over 2,200 staff in its branches across the globe, Aristocrat now holds the license of manufacturing and distributing its pokies, slot machines, and other products in more than 200 regions.
Aristocrat Leisure Limited’s influx in the mobile and casino gaming markets
Aristocrat started strategically expanding into multiple related fields, other than supplying products for the international gaming industry and they now tend to a larger market, providing a range of different products and services. Right from manufacturing EGMs (electronic gaming machines) and distributing online game content to manufacturing interactive video terminal systems and making a range of complete gaming solutions available for customers, Aristocrat now does it all.
These gaming systems manufactured by Aristocrat are digital network systems which manage the pokies or slot machines, also manufactured by Aristocrat. Apart from these, Aristocrat also deals in computerized table games, electronic card games, and its trademark-linked jackpot setups. The Hyperlink system is one such linked jackpot setup and it has been patented by the company. Also trademark to Aristocrat is the Reel Power system, where players do not purchase lines they purchase reels instead, and win combinations in the classic arrangement.
Keeping up with the world which has now gone mobile, Aristocrat has also ventured into mobile games. Compatible with all of Apple’s products – the iPhone, iPod, or iPad, several Aristocrat slots have been made available on Apple’s App Store. A variety of other games for casino enthusiasts are also available from Aristocrat.
Apart from these, Aristocrat also provides technological support and solutions for all gaming products. These products include the range of products manufactured by Aristocrat as well as those manufactured by other gaming manufacturers. These support services include all preventive maintenance, repairs and logistics. Operators can have Aristocrat deliver online game content to them through Aristocrat’s remote location gaming server. Online casino game operators can also arrange for the content to be deployed directly to their platform.
The most popular and iconic products and services from Aristocrat
Queen of the Nile is widely regarded as one of the most iconic games from Aristocrat. The standard Egyptian theme and thrilling user experience have made it a memorable product. Its linked jackpot themed games also enjoy immense popularity and are a major revenue generator for the company. The ‘Jackpot Carnival’ theme and the ‘Cash Express’ hyperlinked themes for example are the games of choice for many players. They place huge accelerating jackpots on several machines, usually linking a maximum of 12 and a minimum of four machines. Hypothetically, the upper limit of linking machines under a single system of jackpot can go as high as 256.
Aristocrat has also rolled out several award winning game cabinets like the VERVE hd and several versions of the VIRIDIAN. The VERVE hd was, in fact, featured in Casino Journal’s 2009 list of 20 most innovative products. Regarded as a work of art on its own, the VERVE hd has been revolutionary in its design and features. It is armed with two high-definition monitors at 21.5 inches each, a blanketing digital audio feature, LCD buttons which can be programmed easily, and a convenient and cozy framework and architecture. The framework is designed to reduce the discomfort of players, especially during long plays, and promote increased overall satisfaction.
Similarly, cabinets of the VIRIDIAN series have been equally celebrated in the international gaming supplies market because of their efficient design. The cabinets have a green and energy efficient design and working mechanism. A reduction in energy consumption, a non-indulgent yet stylish look and appeal, and 100% compliance to the Restriction of Hazardous Substances directive are some of its innovative and characterizing features. Over the years, several modifications have been made to the primary VIRIDIAN cabinet and more improved and efficient versions of the VIRIDIAN have been rolled out – the WS, RFX Stepper, and Hybrid versions.
Some strategies for winning Aristocrat slot games
Though the larger part of your chances of hitting the jackpot on any Aristocrat slot game will depend on luck, adopting the strategies listed will come in handy – increasing your play duration and conquests.
Familiarize yourself with your slot machine
Familiarizing yourself with the video slot and reel spinning slot machines will help you approach the game with a greater confidence. Reel spinning machines house three or five reels with 22 stops on each. Stops are the symbols or blanks printed on these reels.
Video slots on the other hand can house up to seven reels, each reel with virtual stops ranging from 35 to some 100s. You get the winning payout when these symbols match in fixed patterns and combinations. Video slot machines and reel spinning slot machines of the same denomination will offer you the same payout, despite their very different styles.
Another smart thing to do is to research the payout percentages of the machines at the casino you plan to play at. Though not officially ousted by the casinos themselves, the payout percentage of a machine will show you your likelihood of winning. Choose machines with the highest payout percentage.
Alternatively, choose machines with smaller (smallest) jackpots
The difficulty in hitting a jackpot is directly proportional to the amount of the jackpot.
However, choose the machine with the highest denomination, since this machine will pay back at a higher percentage.
Play maximum credits and in a prime location
Since casinos want to keep attracting and retaining their customers, they tend to keep loose machines in prime locations so that winners and winning amounts get high visibility. Also, many machines pay progressive jackpots or bonuses only if the maximum credits have been bet.
Choose a machine and place a bet keeping these tips in mind and leave the rest to your luck, without forgetting to have fun at the game.
For users in Australia, you may prefer to visit our Aussie focused sister site PlayPokies.com. You can play the biggest collection of free Aristocrat pokies online, as well as having access to a collection of games that are focused specifically on the Australian and New Zealand markets with no filler or extra content from smaller boutique providers that may be popular in other markets.